Copenhagen Weight Campaign 

This logo was developed for a Campaign for Weight Awareness targeted at teachers and professionals dealing with school-aged children in Copenhagen County. The client asked for something "colorful, childlike and descriptive of the campaign message". The logo needed to be adaptable to different formats and different media - from printed matter and web to promotional articles.

The icon drawings of children were designed to be used as an extension of the logo. The playing children decorate the dedicated website and the campaign postcard mailer to draw people to the site.

The text translates (roughly) "Copenhagen Lightens its Weight"

Client: Copenhagen County Preventative Health Dept.

København Letter Vægten

København Letter Vægten kampagnen er udviklet til professionelle i Københavns Kommune der arbejder med børn. Kunden bad om et logo der var "farverig og børnevenlig". Logoet skulle desuden gerne signalere "noget med at holde øje med vægten uden løftet pegefinger". 

Ikon-tegningerne blev udviklet som "extra grafisk redskab" og dekorerer postkort samt banner på hjemmesiden.

Kunde: Københavns Kommune